Staging is the act of preparing your home so that it's viewed in the best possible light and buyers can visualize themselves living in the space. It's cleaning, de-cluttering, and adding updates, so that your home sells quickly for the highest sale price possible.
Although professional staging is a relatively new industry, people have been "fixing up" their homes to sell for decades. These days due to HGTV home buyers have an "expectation" and are willing to pay quite a bit more for a home that is "model home" looking.
Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging. Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.
For as little as a few hundred dollars you can have a detailed list of what you can do to maximize the value of your home!
Staging doesn’t have to cost a lot to yield quick results. In a detailed report that you will receive, we make recommendations that help homeowners to make any needed repairs, incorporate their existing pared-down furnishings and add a few updates that really help buyers to visualize themselves in the space. We take the stress out of selling your house and can be as involved as needed…but the bottom line is that we will help you get your home sold as fast as possible and for the highest dollar amount as possible.
Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for10%+ more in a good market (see the Latest Home Staging Statistics).
We've seen this play out so many times! The problem is that sellers who don't stage, end up having to decrease the price because the house doesn't sell. They play the game of "decrease, decrease, decrease" the price, hoping the buyer will take on the updates. But here's the problem: Buyers tend to over estimate costs or repairs and updates. AND, more often than not, they move on to the next house! Remember, the updates will still need to be done, so a buyer will often "low-ball" their offer anyway. No one wants that because you're leaving $1,000's of dollars on the table and your house will sit on the market and not sell. Call us to help you get it right BEFORE your home goes on the market, so you get top dollar, more visibility and sold quickly! 717-649-9742
Home sellers are usually incapable of successfully staging their own home. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living. That’s what HSR Certified professionals are for and that is where the greatest returns come in.
Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are "investors" or "flippers" who will hammer you on price. In our Consultation walk through, I will identify those "price eroding" factors of your home, so that you can do the simple fixes that maximize returns.
This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.
Having your home professionally staged ensures that it looks the best it can on-line; that more buyers will want to see it, and more offers will come in! Carolyn is professionally licensed, understands the area's market dynamics and will help ensure your house is move-in ready so it sells FAST! Call Carolyn Plummer Designs, 717-649-9742 or e-mail to Carolyn@theplummers.com